Social Media Marketing is one of the most utilized types of Digital Marketing in terms of cementing a brand’s online mark. Companies invest in building their online visibility to make sure it mirrors their status and more importantly, to reach a wider audience comprised of potential clients from different age and gender groups, professions, and locations.
Social Media channels such as Facebook, Twitter, Instagram, Youtube, Linkedin, and Pinterest are the most common platforms.
Many think it’s far from being complex but experience shows there’s more to mere posting of features and updates. Timing, relevance, analytics, and some form of ads (e.g., Facebook Ads) are keys to successful social media campaigns. Also, etiquette on the use of all platforms is a must.
Significant interactions between a product and client frequently take place online, mainly through different social media channels, and have been beneficial to both parties in terms of getting to know each other and building mutual trust, which form the foundation of a lasting business relationship.